Privacy Policy
Decoded Wealth (“we”, “us”, or “our”) is operated by G&A, the data controller responsible for your personal data.We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data when you visit https://decodedwealth.co.uk (the “Site”), subscribe to our newsletter, or interact with our content.
We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Information We Collect
Information you provide directly
- Identity Data: Your name
- Contact Data: Your email address
- Communications Data: Any information you provide when contacting us or submitting forms
Automatically collected information
- Technical Data: IP address, browser type, device type, operating system
- Usage Data: Pages visited, time spent on pages, clicks, and navigation paths
2. Cookies and Tracking Technologies
We use cookies and similar technologies to improve your experience, analyse Site traffic, and support affiliate tracking.
Types of cookies we use
- Essential cookies — required for the Site to function
- Analytics cookies — we use Google Analytics to understand how visitors use our Site
- Affiliate/marketing cookies — used by affiliate networks such as Awin when you click on affiliate links
When you first visit our Site, a cookie banner will ask for your consent before any non-essential cookies are placed. You can change your preferences at any time via the cookie settings link in the footer.
You can also manage or disable cookies through your browser settings, though this may affect some Site functionality.
For full details, please see our Cookie Policy
3. How We Use Your Information
We use your personal data to:
- Send newsletters and content updates (only where you have opted in)
- Respond to your enquiries or comments
- Improve and analyse the performance of our Site
- Detect and prevent fraud or misuse
- Comply with our legal obligations
We may also use aggregated or anonymised data for analytics and content planning. We do not sell your personal data.
4. Legal Basis for Processing
We rely on the following lawful bases under UK GDPR:
| Purpose | Lawful Basis |
| Sending newsletters | Consent |
| Placing non-essential cookies | Consent |
| Responding to enquiries | Legitimate interests |
| Improving our Site and content | Legitimate interests |
| Analysing usage and performance | Legitimate interests |
| Complying with the law | Legal obligation |
Where we rely on legitimate interests, we have assessed that our interests are not overridden by your rights and freedoms.
You can withdraw your consent to receive our newsletter at any time by clicking the unsubscribe link in any email we send you. For cookies, update your preferences via the cookie settings in our footer.
5. Sharing Your Information
We may share your data with:
Service providers
We use Kit for email marketing, Hostinger for Site hosting, and Google Analytics for traffic analysis. These providers process data on our behalf under data processing agreements and are required to protect your data.
Affiliate partners
We participate in affiliate programmes including Awin. When you click an affiliate link on our Site, cookies may be set by the affiliate network to track purchases and attribute commissions. This does not affect the price you pay. We only promote products and services we believe are genuinely useful to our readers.
Legal authorities
We may disclose your data where required by law, court order, or to protect our legal rights.
We do not sell your personal data to any third party.
6. International Data Transfers
Some of our service providers operate outside the UK or European Economic Area. Specifically, Google Analytics and Kit are US-based services that may process your data internationally, and our Site is hosted by Hostinger, which may also process data outside the UK/EEA. Where this occurs, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the UK ICO or adequacy decisions.
7. Data Retention
We retain your personal data only for as long as necessary for the purposes set out in this policy.
| Data Type | Retention Period |
| Newsletter subscriber data | Until you unsubscribe, then deleted or anonymised promptly |
| Enquiry and contact data | As long as reasonably necessary to resolve your query and for a reasonable period thereafter |
| Analytics data (Google Analytics) | 26 months (Google’s default setting) |
| Technical and log data | Limited period for security and diagnostic purposes |
You may request deletion of your data at any time by contacting us (see Section 10).
8. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Correct any inaccurate or incomplete data
- Request deletion of your data (“right to be forgotten”)
- Restrict or object to how we process your data
- Withdraw consent at any time, without affecting the lawfulness of prior processing
- Data portability — receive your data in a structured, machine-readable format
To exercise any of these rights, please contact us using the details in Section 10. We will respond within one calendar month.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk or by calling 0303 123 1113.
9. Security
We implement appropriate technical and organisational measures to protect your personal data, including:
- SSL encryption on all Site pages
- Secure hosting infrastructure via Hostinger
- Access controls limiting data to authorised personnel only
No method of internet transmission is completely secure, and we cannot guarantee absolute security.
10. Automated Decision-Making
We do not use your personal data for automated decision-making or profiling that produces legal or similarly significant effects on you.
11. Children’s Privacy
Our Site is intended for adults only. We do not knowingly collect personal data from anyone under the age of 18. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.
12. Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for the content or privacy practices of those sites and encourage you to read their privacy policies.
Some pages may include embedded content such as videos or social media posts. This content behaves as if you had visited the third-party site directly and may collect data or set cookies independently of our Site.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last updated” date. We encourage you to review this page periodically.
14. Contact Us
For any questions about this Privacy Policy, or to exercise your data rights, please contact us:
Email: hello@decodedwealth.co.uk
Website: https://decodedwealth.co.uk
Operated by: G&A